Automation
Use-Cases:
Here are examples of how your marketing activities could be automated
Example 01:
Lead list creation
By automating the creation of an overview of all generated leads, different possibilities arise to better manage and utilize them. By connecting data sources such as social media, email campaigns or other marketing relevant platforms, lead data can be collected, processed and prioritized resulting in high quality lead lists. These enable the marketing team to better target their resources and achieve maximum conversion rates.
Commonly used data sources:
— Social media such as Facebook, Instagram or LinkedIn
— Survey platforms
— Contact forms
— Appointment bookings
Frequently used target systems:
— CRM system (e.g. Hubspot, Zoho, Pipedrive, Salesforce, ...).
— Marketing Automation Tools
Possible outcomes:
High quality overview of leads, with minimal time effort, better lead quality for the sales team, tracking of leads over time.
Example 02:
Publishing social media posts
Social media automation enables marketing teams to efficiently manage and schedule posts across multiple platforms. Through scheduled publishing, automated responses, and automated audience analytics, companies can optimize their online presence, increase interaction, and gain valuable insights into user behavior at the same time.
Frequently used data sources:
— Manual input
— AI generated content
Frequently used target systems:
— Facebook, Instagram, LinkedIn, etc.
Possible outcomes:
Improve online presence, simplify social media management, automate results.
Example 03:
Content creation for marketing campaigns
Automated content creation for social media campaigns enables marketing teams to create appealing posts on short notice. Artificial intelligence is used to generate tailored content and visual elements that effectively communicate the brand message and increase engagement rates.
Frequently used data sources:
— ChatGPT
— Midjourney
— Copy.ai
Frequently used target systems:
— Social media such as Facebook, Instagram, LinkedIn, email campaigns.
Possible outcomes:
Rapid creation of marketing content, time savings through fully and or partially automated creation.
